Titled 'Use the Right Gear,' this compelling video ad for Jontex, part of the Reckitt group, was created for International HIV/AIDS Awareness Day on December 1st. The campaign draws a metaphor between using the right equipment for enjoyable moments—depicted through couples engaged in sports—and using condoms. The scenes were shot across diverse locations in Switzerland, Northern Italy, Brazil, and studio, enhancing the ad’s visual appeal and global message. Directed and edited by Rafa Maretti, this project effectively communicates the importance of safe sex through engaging and visually striking content.